premium pet food sector
Judge’s Choice wanted to strengthen their position as a key player within the premium pet food sector and reach new customers, whilst not alienating their loyal customer base.
The goal of this branding project was to retain the familiarity of the logo, whilst modifying it to place more emphasis on the heritage and premium nature of the brand.
We also needed to incorporate the distinctive Royal Warrant which is an essential element of the company branding.
The new branding will take the company into the next 25 years and beyond to create long term loyalty among their customers.