Turning a long-held dream into a reality, Ed and Josie Nugent approached Calico to develop the branding and logo design for their small, family-run business with a planty heart. Located in Hassocks, West Sussex, Garden Sage is a new garden nursery offering new and unusual plants, gardening advice and assistance.
Garden Sage provided us with their mood-board of Victoriana inspired creative ideas which revolved around an image of a Victorian gentleman with a bowler hat. Knowing how keen they were to encompass this into the branding, we created a logo design topped off with the bowler hat, which includes elements that are strong enough to stand-alone on their printed items such as the plant tags, directional signage and paper bags. A beautiful matt sage green sets the nursery apart from other commercially-run garden centres.