A balanced approach

New Balance

Global brand, New Balance is well-known for its high quality athletic footwear and clothing. Combining the latest footwear technology with the latest fashion trends is something New Balance does particularly well. So when it came to producing a high quality brochure in a super fast time, (although not as fast as Nadal’s racquet speed), Calico were selected as the best team for the job.

The A5 brochure brings together the New Balance range of Tennis shoes, t-shirts and shorts for men and pleated skirts, T’s, shorts and shoes for ladies. Taking inspiration from the French and Australian Open and of course, Wimbledon, the catalogue boasts a colourful collection, fit for a pro




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