Corporate Identity

A matter of pride

A matter of pride

Pride in your brand’s appearance demonstrates a committment to professional standards, from the first moment of contact. It will also help you visually communicate the brand personality in a more memorable way than words alone.

Consistency in your corporate identity is essential because it reinforces the brand identity at every point of encounter. Companyies often suffer from diluted branding when they allow slight changes ‘here and there’, which often results in diminishing the identity they’ve spent so long building up.

During the design process, Calico will produce a Corporate Identity Guide to keep your brand identity in check. This ensures that in every place you communicate – email, advertisements, social media, video, office stationery – you will be strengthening your brand and image.

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