For any lawyers contemplating starting a social media marketing campaign, one online marketing channel that you must seriously consider is social media. In recent years social media has got to the point that, for many individuals, it has a greater influence on their life than traditional media does.
You just need to consider that more than 50% of the world’s population uses social media and that social media has now overtaken traditional online advertising, such as paid search ads, with an annual spending of over 180 billion dollars. If you focus on the local area that you might wish to target using social media, it follows that the majority of your audience loves social media and that much of your competition will already be harnessing the marketing power of social media.
Business owners in general, and lawyers in particular, often cited as a reason for them not yet adding social media to their digital marketing armoury their lack of know-how in terms of the best way to start using social media as a marketing channel. The key point here is that social media can be used in so many different ways. There is no single way. Instead, several best practices can maximise returns from social media.
We obviously cannot go through every one of them in this article, but instead will highlight five key steps that every law firm, including yours, can use to create a social media marketing campaign and, in doing so, make social media an essential part of your client acquisition efforts.
