Divorce lawyers are not likely to be the first that comes to mind when considering business sectors and professions that you would immediately associate with marketing and branding. You might see the occasional local ad, but when it comes to the internet and online marketing, a divorce lawyer and their law firm will rarely dominate Facebook or Google.
This begs the question, “Why not?”. We ask that because, given that almost all divorce lawyers operate within a finite local market, the internet and online marketing are primed for divorce lawyers to promote themselves and, more importantly, brand themselves within their local catchment area.
The point we are making is, just as local businesses like restaurants, landscapers, removalists, and pressure cleaners use digital marketing to build an online audience, augment their brand, and as a result, generate more leads, prospects, and clients, local divorce lawyers can do likewise.
Further, the nature of what divorce lawyers do and the fees they earn for representing their clients give them an even greater incentive to brand themselves locally using digital marketing. For example, whilst someone visiting a restaurant might run up a bill of $200, a divorce lawyer’s fee from a single client could be $2,000 and more.
That tells us that the income implications of a successful online branding campaign and the potential return on investment from such a campaign are huge. If you need further convincing of this, here are more ways effective branding of divorce lawyers is beneficial and can increase their income substantially.
Builds, ‘Know, Like and Trust’
You may encounter the phrase ‘Know, Like and Trust’ if you research online marketing and branding. This refers to the objective of much marketing, which is done online, to bring a business not only to the awareness of internet users but also to convince them that the company in question is professional, reputable, and trustworthy.
It should be apparent that if someone is searching online for a local divorce lawyer, they almost certainly want to be sure that any they come across ticks all those boxes. An effective branding campaign will enable that to happen, making the prospect more likely to become a client.
Increased Client Acquisition
Having used digital marketing to enhance their brand and be seen by those who see that marketing to the extent that they feel they can trust the divorce lawyer in question, we now transition from being a prospect to becoming a client. An online campaign will use many tools to convince someone to pick up the phone and call the lawyer to make an appointment. Examples include:
- Paid Ads (Google, Facebook, Bing)
- Social Media
- Blog Posts
- Email Marketing
- Top Quality Content
- YouTube Videos
- Testimonials
- Reviews
Each of these will it make more likely that, when they call the divorce lawyer’s office, they will have already decided they wish to secure their services.
Huge Advantage Over Local Competition
The world of divorce lawyers might not seem like a dog-eat-dog marketplace, but there are only so many people that get divorced in any local area, so each lawyer needs as much of a share of that market as they can acquire. Branding online gives divorce lawyers a huge competitive advantage to the extent that they become the prime option for anyone thinking of hiring a divorce lawyer in their town or city.