Calico Marketing – Page 2 – Design & Marketing Blog

Is PPC Advertising A Shortcut To Traffic Versus SEO?

April 3, 2023April 1, 2021 by Calico UK

The simple answer to the above question is that it can be, but there are plenty of caveats that must be considered. First, we will be upfront and tell you that PPC advertising, especially on Google or Facebook, can be highly effective in certain circumstances, and if you feel that your business would benefit from it, then please get in touch with us at Slinky and one of our paid advertising specialists will be happy to advise you.

One of the things they might need to clear up with you is exactly how paid advertising online works, as many business owners are not entirely sure. Firstly, PPC advertising does require a significant amount of research and preparation. This involves determining which audience you are going to target, which keywords you wish to bid for, creating the ads themselves, and then assessing your budget and how much you wish to bid for each click.

The wrong thing to do is simply rush in without any preparation and expect to see floods of paid traffic, as it simply will not happen, and instead, you will have wasted your ad budget. So, whilst paid advertising might be somewhat quicker, it is not something that can be rushed.

5 Best Mobile Marketing Software And Apps

April 3, 2023January 14, 2021 by Calico UK

As technology has moved forward over the past 150 years, marketing has had to move forward too. From it first being purely being seen in print form, it then was heard on the radio, seen in cinemas, then on TV, and with the introduction of the internet, marketing moved online. But that is not the end of the story, because, with the huge expansion in the use of mobile phones in recent years, marketing for mobile is now a massive opportunity for businesses.

By mobile, we are not just talking about mobile phones, albeit they are by far the most used mobile device, but other mobile devices too such as tablets, smartwatches, and even handheld gaming consoles. As we now take making a mobile phone call for granted it almost seems like it is the secondary reason for using a mobile device, with the ability to connect to the internet now being the primary reason.

With this point in mind, and given that almost every prospect is likely to have at least one mobile device which they use to connect to the internet, any business that cannot see the value of marketing to mobile devices is missing out on a huge opportunity. Further, if they ignore mobile marketing, and their competition embraces it, they are at an even greater disadvantage when it comes to finding and acquiring new customers.

For the doubters or those who want to start mobile marketing but think it might be difficult, the good news is that there are plenty of tools, software and apps that make mobile marketing possible. Most are relatively easy to use, and once set up and generating leads and prospects you will wish you had started sooner. As for those aids to mobile marketing, here are 5 of the top solutions.

Textedly

SMS messaging is a highly effective means of marketing and communication, and with Textedly, you have the means to implement and monitor SMS marketing campaigns. It allows you to schedule mass text message sending to your target audience and it also provides for inbound messaging too. This means you can react immediately if someone responds directly to one of your marketing text messages.

How do you find the right business?

October 15, 2024October 16, 2020 by Calico UK

If you do not know what you want to do, the easiest way to narrow the choices is to determine what you do not want to do. Do you want to go into business for yourself, buy a business, or work from home?

Once you determine what you do not want to do, choose what interests you and what you are good at. From there, decide if you have any contacts in that field. Would they be willing to buy your products or your service?
It is easier to sell to someone you know than to a stranger.

Many people do not know what to do when they want a career change; sometimes, you can look for years before you develop something that interests you. Taking a professional career counsellor’s advice can help you through the process of finding a new career path.

My wife was bored of her job and wanted a change but did not know what she wanted. Her father sold his house, and the real estate agent brought in a home stager to prepare the house. My wife had never heard of this profession before, and she talked to the person staging the house and then decided that was the business for her. That was three years ago, but she took three years to find something interesting. She looked at many different opportunities; many were exciting
but not attractive enough to be in that field daily. She was lucky; a new idea stumbled into her lap when she was not looking.

Traffic Boosting Social Marketing Tools For Webmasters

April 3, 2023February 21, 2020 by Calico UK

How to Dos To Increase Your Visibility
The following simple steps will help you get an overall view of what to plan and implement in view of social media group traffic. Focus on the larger networks and do not neglect to work on the submission of links to less popular social sharing websites as well. News sharing is also fundamental, as this will provide you with useful backlinks boosting your visibility and traffic.

Social Networking Strategies for Traffic
Large social websites can be a big waste of time if you do not use some useful and strategic tools to automate tasks, or you will find you are spending time on small issues and not concentrating on the more important ones. Take a look at some great ways to render your account self-sufficient and keep up with conversations easily.

Dlvr.it
Dlvr.it will help you promote your content and news with ease on all major social networks such as Facebook and Twitter to name a few. What it does is that it automates your posts on the major networks once you have published them on your website. Not only is this simple app a great tool for saving time, it also boasts many other features, including analysis and hash tag add-ons, to name a few.

Triberr
Triberr is a great community-centered invite only platform; whose basic concept is to create groups with the same interest. You simply add your RSS feed so that others with similar interests can follow your updates and be able to tweet these if they like them. It is basically similar to a service exchanging links; however, you do need to share the same interests to be able to promote yourself in the community.

WMT Modern Blog V2 – Joomla 1.5 Free Template

April 3, 2023September 17, 2016 by Calico UK

Installing Joomla Template
1. Go to Joomla Administrator (www.your-site.com/administrator) -> Extensions -> Install/Uninstall
2. In the “Extension Manager” choose the first option ‘Upload Package File’.
3. Click the “Browse…” button to select the zip file from your computer.
4. Click the “Upload File & Install” button.

For more information please visit http://docs.joomla.org/How_to_install_templates

Module Positions
The easiest way to determine module positions on any Joomla 1.5 template, is to add /index.php?tp=1 after the domain name where Joomla 1.5 is installed.

Up in the Sky – Free Joomla Template

April 3, 2023May 10, 2015 by Calico UK

The template is also suitable for setting up an adventure sports journal devoted to ballooning, parachuting, paragliding, hang gliding, sky surfing, wingsuit flying, bungee jumping, etc., or an online flight booking portal. It includes a central content area, two adjoining sidebars and a predefined bottom area where you can place relevant links.

Up in the Sky offers 3 color (blue, green and red) and 4 logo image variations, as well as a quick JavaScript-based main navigation menu bar, which will help your site’s visitors ‘fly’ across its pages.

Up in the Sky – Free Joomla Template – Preview
Installing Joomla Template
1. Go to Joomla Administrator (www.your-site.com/administrator) -> Extensions -> Install/Uninstall
2. In the “Extension Manager” choose the first option ‘Upload Package File’.
3. Click the “Browse…” button to select the zip file from your computer.
4. Click the “Upload File & Install” button.

Is this a good year to sell your business?

April 3, 2023February 10, 2014 by Calico UK

Some businesses are doing very well this year, others are not doing so well. Is this a good year to sell or should you wait another year?

There are many reasons for selling a business, health, retirement, marriage breakups etc. Sometimes you can delay the timing of your retirement but health, finances or marriage split up may require that you sell now matter if this is a good time to do so or not.

If you have time on your side, then you need to look at many factors to determine if this is a good time to sell your business:

Profitability, have your profits been increasing over the last three years? have you received a lot of new business which may be related to the government infrastructure spending? Do you want to enjoy those profits or sell it and give someone else the benefit of those profits? Has your business been struggling lately?

Are your sales being affected by the economy? Are your sales and profits dropping? Do you expect them to improve soon?