As technology has moved forward over the past 150 years, marketing has had to move forward too. From it first being purely being seen in print form, it then was heard on the radio, seen in cinemas, then on TV, and with the introduction of the internet, marketing moved online. But that is not the end of the story, because, with the huge expansion in the use of mobile phones in recent years, marketing for mobile is now a massive opportunity for businesses.
By mobile, we are not just talking about mobile phones, albeit they are by far the most used mobile device, but other mobile devices too such as tablets, smartwatches, and even handheld gaming consoles. As we now take making a mobile phone call for granted it almost seems like it is the secondary reason for using a mobile device, with the ability to connect to the internet now being the primary reason.
With this point in mind, and given that almost every prospect is likely to have at least one mobile device which they use to connect to the internet, any business that cannot see the value of marketing to mobile devices is missing out on a huge opportunity. Further, if they ignore mobile marketing, and their competition embraces it, they are at an even greater disadvantage when it comes to finding and acquiring new customers.
For the doubters or those who want to start mobile marketing but think it might be difficult, the good news is that there are plenty of tools, software and apps that make mobile marketing possible. Most are relatively easy to use, and once set up and generating leads and prospects you will wish you had started sooner. As for those aids to mobile marketing, here are 5 of the top solutions.
Textedly
SMS messaging is a highly effective means of marketing and communication, and with Textedly, you have the means to implement and monitor SMS marketing campaigns. It allows you to schedule mass text message sending to your target audience and it also provides for inbound messaging too. This means you can react immediately if someone responds directly to one of your marketing text messages.